Brand: Blend and Dazed&Confused
My contribution: Concept, communication (Rankin, photographers, sponsors, public), art direction, program/booking, event production & project management
Workbase: Blend magazine
Created: September 2008
Briefing & Challenge
Create a theme for an international special for Blend magazine and generate attention within the right crowd and media. Give the internationally distributed special the international allure it deserves.
Concept
In collaboration with one of the world’s leading photographers, Rankin (founder of Dazed&Confused magazine), the theme ‘Beauty and eroticism’ was created. The theme has been the guideline and driving force behind the submissions of selected photographers who all work for Blend magazine. With the overall theme and the same top model (Tuuli Shipster), the specific signature and vision of each photographer became very clear.
The print publication was presented to Rankin, Tuuli and 300 guests at the opening of our photo exhibition, which was held in an empty (former KPN) office building, right behind the Damsquare. With the pictures beautifully hung in front of the windows (putting it in the city life perspective), a Martini bar in the centre, cool DJ’s and the right crowd, it was a very successful opening party.
Links
More pictures
A registration video
And a little film by Ondergrond TV
And another one by No Fluff TV
