Brands: Nudie Jeans, Amnesty International & Blend
My contribution: Concept, program/bookings, communication, design, event production & project management
Workbase: Blend magazine
Created: December 2007
Briefing & Insight
Present the new Human Rights T-shirt collection that Nudie Jeans made for Amnesty to a young, creative public (a new target group for Amnesty). Make the visitors aware of Human Rights and the good work Amnesty does. Human rights sounds big, far away and too serious to attract the target group. We decided to focus on internet censure (freedom of speech), which was a highly relevant topic for Amnesty and is easier to relate to for this group.
Concept
During the CTRL-ALT-DELETE party the brand new T-shirt collection –consisting of 30 T-shirt designs, each representing a Human Right issue and made by an international artist- was presented in an ‘art gallery’ at the balcony of the venue. In this area more information was given about the concerns and work of Amnesty.
Downstairs your attention to internet censure was drawn by the visuals. The line up was inspired by the myspace and youtube generation: the carnivalesque, up tempo punky Ebony Bones (got known through myspace) gave away her first big show in Holland. Goose ended the night with a great live show and CTRL-ALT-DELETE was the only thing you had to say for yourself the next morning…
Links
Website
More pictures of CTRL-ALT-DELETE
Pictures of Ebony Bones shoot for Blend magazine
