Portfolio

Brand: Blend
My contribution: Concept, program/bookings, communication, art direction, event production & project management
Workbase: Blend magazine
Created: September 2008

Briefing
Create and produce the first big party for Blend magazine in Paradiso -linked to the international Beauty & Eros special and the diversity of Blend magazine- and stay within a tight budget.

Concept
In addition to the Beauty & Eros special and exhibition we organised a Blend party in Paradiso for a wider audience. To communicate this event flyers, posters, ads, newsletters and free publicity were used. In the main room Blend presented ‘Berlins baile funk bootyshake wonder’ Jahcoozi, upcoming electro band The Subs, De Jeugd van Tegenwoordig, the dj collective Boemklatsch and more. The small room upstairs was hosted by the sponsor Red Bull Music Academy and the basement by our friends from Thriller Agency. A full on line up, surrounded by the Beauty & Eros images on a tv installation, big cut out Blend letters and exciting visuals.

Links
More pictures
A registration video
A little video by No Fluff TV
And another one with De Jeugd Van Tegenwoordig