For: Hofbogen BV
My contribution: Stategy, research, concept, involving entrepreneurs & project management
Workbase: Blend magazine & Contain.r
Created: November 2007
Briefing
Hofbogen BV, a collaboration of four major housing corporations, has asked Blend to create and realize a new vision for Station Hofplein. This resulted in a new concept and a successful search for the suitable entrepreneurs.
Concept
Joining forces with Contain.r, Blend will be the driving force behind the temporary (at least five years) devellopment of the centrally located 100 year old Station Hofplein and the arches underneath. In the Station Hofplein area there will be an around the clock availability of retail, restaurants and bars, sports, art and culture. We found a great mix of entrepreneurs (streetwear, vintage and high fashion shops, a tattoo place, hairdresser, espresso bar, hamburger hotspot and a cool jazz club) who will open end of 2009. Bottom-up and co-creation is the best way to create a long term interesting and lively area.
Links
More info
More pictures
