Brand: Sideways_a art smart project
My contribution: Co-curator & Layout
Workbase: Blend magazine & Contain.r
Created: September 2007
Briefing
smart introduced an electric and environment friendly car. To communicate this new era art book about ecology was published.
Concept
smart selected 10 lifestyle magazines across the world to create the content of the book. Blend magazine was one of them. We pitched an ‘ecology art briefing’ in our creative network and selected 10 artists who each made an artwork for this internationally published book.
