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Brand: Blend
My contribution: Concept, art direction
Workbase: Blend magazine & Contain.r
Created: From January 2008 onwards
Briefing
Create a new nightlife concept for Blend magazine that has a progressive platform function for both creatives and sponsors.
The current offer is predictable while the consumer has a constant growing need for diversity and a richly varied, trend-sensitive offer.
Concept
Each week a curator (creative network or person from the art, fashion, media or music scene) will create an interesting program for a week. From inspiring movie nights, talk shows, band nights and plain good over the top parties. We found the best programmer/bookers of the Netherlands to turn the curators ideas into a suitable and dynamic but consistently good program for Blend.
The kick-off took place in an old casino in Rotterdam and is part of Station Hofplein. The locations is unique, authentic and exciting. It was held during the 100 year anniversary of the train station and arches. Blend and Contain.r selected creative networks and cities finest who each got 10 bracelets as invites.
Link
001 party website and pictures
