Brand: War Child
My contribution: Concept, cut outs, copy & video
Workbase: JongeHonden Pitch with Nieske hak
Created: September 2009
Briefing & Insight
December was coming up and War Child decided to open a Friendship Store. All they needed was content.
So...what if you are looking for the perfect present, but your friend already has everything… what to buy?
Concept
Just give ‘nothing’! Because in a chaotic world filled with stuff, just ‘nothing’ can mean a lot. But where can you find nothing, in a world full of something? I made a litlle video of the concept story, see below. Inspired on the work of Jean Jullien.
The Friendship store seems to be filled with lots of stuff: white boxes with shiny red bows everywhere. But if you look up close, the boxes only consist of edges, without sides. You look right through it, like it’s nothing. When you visit the Friendship Store you can donate, by buying one of the Friendship presents: a book or an adventure.
Friendship book: Choose two of your favourite characters and add your and your friends name. In a personalised and freshly printed book you two go out to find the best friendship present: nothing.
Friendship adventure: Follow the clues and jump, hug, dance and run in front of a blue screen. You and your friend are right in the middle of nothing, but experience a big adventure at the same time. The result is a film (real footage mixed with cartoon figures) in which you become friends with the Friendship characters and the children of War Child. Watch the film in the store, or download it on your phone or computer. Send your adventures to all your friends and show what friendship is really about.
Work in progress.
